Like with any other advertising campaigns with whatever medium you can think of, running a successful ad campaign with Facebook may not be that easy at all. It needs a lot of thinking to do, ways and strategies to implement, and other better things to do before you can say that it has attained its success.Facebook may be the largest social networking site of these and with several hundreds of millions of active users, which can make it a good medium for online advertisers, but you still have to undertake certain ways to make your campaign achieve its purpose. A successful ad campaign with Facebook can start by implementing the following things:1. Have a compelling image for your Facebook ads. Always keep in mind that this is a social site and users are not logging in to shop for anything but to socialize. Thus it may be good for you to have ads that show images with enthusiasm, those that can tickle their curiosity and make them engage or interact with you.2. Choose your target customers carefully. Facebook has a very different advertising platform such that you can choose your targets according to users’ profile. You simply wouldn’t want your ads shown to people with no special interest on what you will offer so choose your target customers conscientiously.3. Optimize your headlines. Going back to the previously mentioned tip about this social site, your primary objective must not be to sell but to engage with users. So the best thing could be inducing them to make a lively interaction with you through an optimized headline, like posing them questions or asking them to participate in a discussion.4. Lead traffic to a relevant landing page. Leading your target users to your fan page may be better than directly to your account, but make sure that this page shows relevance to what you advertise. Relevancy is still tops in priority in order not to turn off potential customers.5. Monitor ad performance. This is extremely important because ads that have low click-throughs will be deleted by Facebook and before they will delete it you can stop the ad after a few days of showing low performance. You can make adjustments any way, and make a new bid for your new ads.6. Run several ads. Running several ads for each market you have will be the better thing to do so that you will know which ad is giving you the better results. Monitoring the different ad performance will give you the better option of which ad to delete and which to continue or make some further improvements.Although having an ad campaign with Facebook may not give you outright good results immediately but implementing those strategies may help. You may have a successful ad campaign in the end.